Perimenopause, explained by a PharmD. I make midlife health make sense for women 40+, and my audience buys what I explain.
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Social reach to find her, and owned channels to reach her again with no algorithm in the way.
Public counts as of October 2026. Analytics screenshots available on request.
in verified TikTok Shop sales, including more than $1M for one supplement brand
Instagram plays on one perimenopause video, plus about 625K views on TikTok
comments on that same video from women saying "this is me"
Soft Life Reset for Women 40+ is my Facebook community. Members answer questions when they join, and half give their email on the way in.
Community members join the list on the way in, so the list grows with the group.
Facebook Group Insights, July 31 to September 29, 2026, and the member export. Email counts are contacts added by month. Private member and subscriber data is never shared.
Many are in perimenopause, feel dismissed, and buy what they trust. They trust me because I explain the why.
90.3% of views came from non-followers in the last 30 days.
57.9% of followers are ages 35 to 54.
What members say they're dealing with when they join. Half give their email on the way in.
Instagram and TikTok insights from September 29, 2026. Community figures from Facebook Group Insights and the member export, through September 2026.
Before pharmacy school I sold door to door, cold-called and worked a call center. I run the same process through content.
Find my demographic and filter out everyone else with language only midlife women relate to.TikTok, Facebook, Reels, YouTube Shorts
A hook that names her symptom, like belly weight, hot flashes or no energy. She stops because it's her.Short-form video, Facebook posts
I explain what's happening in her body and read the label on camera, so the product makes sense first.Short-form video, PharmD Reads the Label
"Does it work? Is it safe with my meds? Is it worth it?" Answered live and in comments every week.Facebook community, live Q&As, comments
The offer goes where no platform filters it, with a direct link and a reason to act now.Email, Facebook community
Your product as an episode of my label-reading series. I turn it over, read the ingredients and doses aloud, and give one clear PharmD verdict. Each episode posts to TikTok and Instagram with a Story poll follow-up.
Symptoms, routines and what to ask your doctor, with your product where it fits.
Raw and edited files, multiple hooks, whitelisting and Spark Ads.
Features in my email list and sponsored challenges in my community.
I explain your product or program on camera as a credentialed professional.
Rates are quoted per campaign based on deliverables, usage and exclusivity. Send your brief for a custom proposal.
One short-form video built around your product.
Your product as an episode of my series.
Content for your own channels and ads.
An ongoing monthly partnership.
Send your brief, timeline and deliverables. I'll come back with ideas and a proposal.
See my portfolio →